This Saturday, April 22, marks Earth Day, a time to celebrate Earth and her many bounties. Many celebrate with clean-up efforts, planting trees and committing to environmental protection efforts. The annual event was begun in 1970 and nearly 200 countries around the world participate — all managed globally by the Earth Day Network.
Today, many top watch brands also make a commitment to saving Earth's resources. Some have programs and foundations to reforest regions of the world, others support clean-water efforts, and a host of brands support protection of our oceans. We will bring you more about the brands that dedicated their resources to ocean preservation on World Oceans Day in June.
Certain privately owned watch brands have environmental foundations that look after the causes, even offering awards and grants to those studying and pursuing investigation into conservation efforts. Brands, such as Rolex and Audemars Piguet, are top in this field. Some of the larger corporate-owned brands have different initiatives. For instance the LVMH Group (which owns Hublot, TAG Heuer, Bulgari and Zenith, among others) developed its LIFE program five years ago to make management more aware of ways to become environmentally conscious. Certain brands in the group have created their own strong messages, teaming with other organizations to bring clean drinking water to countries in need, or to save animals.
Over at the Richemont Group (with brands, such as IWC, A. Lange & Sohne, Cartier, Baume & Mercier and others), sustainability is a big issue, and many of the brands have stepped up their commitment by making their factories incredibly advanced with special heating systems, air systems, recycling programs and more. IWC Schaffhausen also supports the Darwin Foundation and its protection of the Galapagos.
Often these brands have special watches made in honor of the organization or the effort they are supporting. Stop in any time and see which brands we carry that support sustainability, the environment and Earth.