This past Sunday, April 22, was Earth Day, a day we dedicate to celebrating this world's splendor and natural resources. We were reminded of how we all need to do our share to preserve nature's riches. The watch industry, in particular, has risen to the challenge.
Some brands have gone all out to support important causes that include saving our oceans, replanting our forests, providing clean water, fighting for animal rights and much more. While these efforts are usually highly visible, some brands have been embarking on endeavors that many will never even notice.
In fact, we have witnessed three key accomplishments many brands are able to lay claim to that demonstrate a commitment to our environment.
• Responsible Sourcing. A number of brands are making a concerted effort to responsibly source precious metals and gemstones adornments for their timepieces. In some instances, brands are turning to ethically sourced (and traceable) gems, and to noble metals that are fairly mined and wherein the mining companies help to sustain the local environment.
• Alternative leathers and vegan tanning. In some instances, watch brands are developing alternatives to leather straps that include using Alcantara leather (a leather lookalike that does not use animal hides, but rather a synthetic material), ethically sourcing alternate types of materials (such as trout skin or similar as taken from fish raised for food and using the skins). Additionally, some brands are providing leather straps that have been vegetable tanned, cutting back on harmful tanning elements that could seep into the environment.
• Creating clean and sustainable work places. Many of the watch brands that are updating and refurbishing their Manufactures and workspaces, particularly those in Switzerland, are engaging in important environmental practices. Some are turning to air and water re-purification systems, geo-thermal heating systems, solar windows and power, and more — all in an effort to protect our Earth.
It should be noted that this year's key effort on behalf of Earthday.org is to educate people about the damaging effects of plastics on the environment and to end plastic pollution on land and at sea. They have ideas on how anyone can help, from individuals to organizations and more. Check it out at this link https://www.earthday.org.