Today marks World Oceans Day, which has been celebrated unofficially since its inception in 1992, when objectives were set into place to globally celebrate our waters. In 2008, World Oceans Day was officially recognized by the United Nations. Events focus on cleaning up beaches, working at aquariums and getting involved in charitable causes.
Additionally, certain watch brands support ocean conservation programs and help to raise awareness. Many even create water watches wherein a portion of their proceeds goes to help the oceans or different organizations.
IWC supports several ocean-related projects, including working with the Charles Darwin Foundation in the Galapagos for conservation and preservation there. The brand also works with the Cousteau Society to explore the oceans and to offer discovery under the sea.
Rolex is also a huge supporter of ocean exploration and scientific studies, and supports the Our World Underwater Scholarship Society that provides information on underwater disciplines for people considering careers in the field. Through its Deep Sea Pole sponsorship and the Deep Sea Challenge sponsorship, Rolex continues to increase the world’s knowledge of our seas.